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Click on any of the brand profiles below to get a complete overview of their Grifters Ranking and why.

Betterment
SAFE
Score 86 • betterment.com
3 influencers Strong regulation and fiduciary dutyTransparent pricing
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Wealthsimple
SAFE
Score 84 • wealthsimple.com
5 influencers Strong regulatory compliance and transparent structureClear pricing and no-commission structure
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Headspace
SAFE
Score 82 • headspace.com
4 influencers Transparent subscription pricing and large user baseClinical validation and employer partnerships
Meditation and mindfulness app offering guided sessions and mental wellness content.
Coinbase
SAFE
Score 82 • coinbase.com
5 influencers Regulatory trajectory improvingStrong compliance footprint & disclosures as a public company
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Audible
SAFE
Score 81 • audible.com
5 influencers Auto-renewal and credit expiration complaintsComplex refund and credit policies
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
SimpliSafe
Sketchy
Score 79 • simplisafe.com
5 influencers Solid reputation and BBB accreditationPrivacy and data-sharing transparency
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Calm
Sketchy
Score 77 • calm.com
4 influencers High subscription renewal pricingStrong brand and clinically validated content
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Current (banking app)
Sketchy
Score 76 • current.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Aura (ID theft protection)
Sketchy
Score 76 • aura.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Thrive Market
Sketchy
Score 74 • thrivemarket.com
5 influencers Transparent mission and B-Corp certificationAuto-renewal and cancellation friction
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Honey
Sketchy
Score 72 • joinhoney.com
3 influencers Extensive data collection and tracking for commerce analyticsOwned by PayPal, regulated and transparent
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Liquid I.V.
Sketchy
Score 71 • liquid-iv.com
5 influencers Science-based branding with limited independent validationHigh sugar content vs. some competitors
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Dollar Shave Club
Sketchy
Score 70 • dollarshaveclub.com
5 influencers Ownership change to private equity with Unilever minority stakeSubscription management friction for some customers
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Blue Apron
Sketchy
Score 68 • blueapron.com
3 influencers Subscription auto-renewal and cancellation frictionDelivery and freshness complaints
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Ridge Wallet
Sketchy
Score 67 • ridge.com
5 influencers Strong product quality and brand identityAggressive influencer and YouTube sponsorships
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Onnit
Sketchy
Score 67 • onnit.com
5 influencers Aggressive marketing and celebrity endorsementsLimited peer-reviewed clinical validation
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Manscaped
Sketchy
Score 66 • manscaped.com
5 influencers Aggressive marketing and humor-driven brandingSubscription auto-renewal friction
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Hello Bello
Sketchy
Score 66 • hellobello.com
5 influencers Bankruptcy reorganization and ownership changeSupply-chain and shipping delays during transition
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Crypto.com
Questionable
Score 66 • crypto.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Strawberry.me
Sketchy
Score 64 • strawberry.me
No influencers yet Legitimate coaching marketplaceCoaching is lightly regulated (not therapy)
Revolut
Sketchy
Score 64 • revolut.com
5 influencers Strong product ecosystem and global reachRegulatory investigations and delayed banking license
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Organifi
Sketchy
Score 64 • organifi.com
5 influencers Limited independent clinical evidenceAggressive influencer and affiliate marketing
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
ExpressVPN
Sketchy
Score 64 • expressvpn.com
4 influencers Premium pricing compared to peersStrong technology and privacy posture
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Acorns
Sketchy
Score 62 • acorns.com
5 influencers Flat monthly fees can be expensive on small balancesArbitration and class-action waiver in terms
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Masterworks
Sketchy
Score 61 • masterworks.com
5 influencers Regulated structure via SEC filingsIlliquidity and long holding periods
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
eToro
Questionable
Score 59 • etoro.com
5 influencers Strong regulatory footprint with multiple licensesHigh-risk leveraged products (CFDs)
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Factor
Questionable
Score 58 • factor75.com
No influencers yet Subscription billing complaintsPrice transparency issues
Prepared meal delivery service offering chef-crafted meals. Faces subscription and pricing criticism.
Yotta
Questionable
Score 56 • withyotta.com
5 influencers Partner-bank dependency and third-party infrastructure riskLottery-style prize structure can encourage risky behavior
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Squarespace
Questionable
Score 56 • squarespace.com
5 influencers Legitimate publicly traded SaaS companyAggressive auto-renewal and refund policy
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Adobe (cancellations)
Questionable
Score 56 • adobe.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
DraftKings
Questionable
Score 54 • draftkings.com
3 influencers Addiction and consumer-harm riskAggressive marketing and influencer promotions
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Skillshare
Questionable
Score 53 • skillshare.com
5 influencers Large legitimate platform with transparent payout modelAggressive auto-renewal and refund complaints
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
FanDuel
Questionable
Score 52 • fanduel.com
3 influencers Fully regulated and licensedAddiction and consumer-harm risk
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
PrizePicks
Questionable
Score 47 • prizepicks.com
5 influencers Regulatory gray area between fantasy sports and sports bettingAggressive marketing to casual players
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Keeps (Thirty Madison)
Safe-ish
Score 47 • keeps.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
SeatGeek
Questionable
Score 46 • seatgeek.com
5 influencers Heavy influencer and affiliate marketingCustomer service and refund complaints
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Hims & Hers
Safe-ish
Score 46 • forhims.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Ro / Roman
Safe-ish
Score 45 • ro.co
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Ritual (vitamins)
Safe-ish
Score 45 • ritual.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Point of View (POV) Beauty
Safe-ish
Score 45 • povbeauty.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Purple Mattress
Too Big to Care
Score 44 • purple.com
5 influencers Heavy influencer marketingCheck disclosure requirements
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Robinhood
Super Sketchy
Score 34 • robinhood.com
5 influencers Payment-for-order-flow conflictsRegulatory actions and supervision gaps
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Nexo
Super Sketchy
Score 33 • nexo.io
5 influencers Regulatory enforcement and settlementWithdrawal of U.S. operations
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
BetterHelp
Super Sketchy
Score 31 • betterhelp.com
No influencers yet Privacy and data-sharing controversiesHeavy influencer marketing in sensitive categories
Online therapy platform that connects users with licensed therapists. Faced FTC action for privacy violations.
Teami
Super Sketchy
Score 31 • teamiblends.com
5 influencers FTC action over deceptive health claimsAggressive influencer marketing with inadequate disclosures
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Goop
Super Sketchy
Score 29 • goop.com
5 influencers False health-claim history and regulatory actionsPseudoscience and medical-skepticism reputation
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Established Titles
Super Sketchy
Score 28 • establishedtitles.com
No influencers yet Souvenir plots not registrable in Scotland (no real ownership)Titles like ‘Lord/Lady/Laird’ not legally granted by purchase
Sells novelty Scottish land plots marketed as granting Lord/Lady titles. Claims debunked by Scottish authorities.
Temu
Super Sketchy
Score 27 • temu.com
No influencers yet Extensive data collection and cross-app trackingProduct quality and safety issues
Chinese-owned ultra-low-cost e-commerce platform under scrutiny for data practices and pricing tactics.
Binance
Super Sketchy
Score 24 • binance.com
5 influencers Major U.S. enforcement and compliance actionsOpaque corporate structure and jurisdictional risk
Evidence-driven risk composite from regulator, privacy, billing, complaints, marketing, and claims signals.
Prime Hydration
Questionable
Score – • drinkprime.com
No influencers yet